The Best Bookstagram Post Ideas for Fast Growth
Sharing unique Bookstagram post ideas to boost your account…
Bookstagram, the Instagram community dedicated entirely to books, grows in popularity every year. To get an idea of how big the platform really is, the hashtag #bookstagram has been used over 120 million times. It is a great space to connect with other readers and share book recommendations. For some – bookstagram can even become a lucrative side hustle or a fully-fledged career.
When I started my bookstagram account back in 2021, I shared predominantly reviews. I had just finished reading some amazing books and wanted to talk about them online with other readers.
Bookstagram has evolved since then, and every account is so different that it can be difficult to know what to post or what your niche is. Personally for my own account, I try to include a little bit of everything on my feed. I post book reviews, flatlays, stacks and so much more. That way, I find my account has something for everyone and keeps my community as open as possible.
These bookstagram post ideas include ones I have tried and tested over and over again, and also ones I’ve seen work well for other accounts. Let’s explore these creative and effective content ideas below:
Tried and tested bookstagram post ideas…
Help me choose my next read:
This is one of my favourite types of posts to make! When I’m trying to choose between two or more different books, I ask my audience to help me decide which one to read next. This is a fun and interactive way to get my followers involved in my reading habits, and to start interesting conversations in the comments section.
Monthly reading round ups:
Another piece of content to create is monthly reading roundups. I started posting these consistently back in January 2026. At the end of every month, I share the books I have read alongside my personal ratings for each book. I also like to add in lifestyle content by including some of the things I’ve done throughout the month. I find this is a great way to include my followers in my reading journey. They also help me discover if my audience have read the same books as me, and what their thoughts on these books are. Reading roundups are excellent for connecting with your followers, especially if you are also sharing snippets of your life alongside them.
My current read:
I love to keep my audience updated on my current read(s), and I equally love finding out what they’re currently reading. These posts are great because they’re so quick and easy to make, just a simple snapshot of your book or a Canva design uploaded, and you’ve already created engaging content for your followers!
Books on your TBR:
TBR (meaning to be read) posts are another simple and fast way to create bookstagram content. Of course most readers have an extremely long list of books they want to read. But the good about TBR posts is that you only need to pick a few books to share on your page. You can ask your followers which ones they’ve read, which ones are on their own TBR’s, or which ones they think you should prioritise. You can post graphics, stacks, flatlays or reels for this type of content.
Author spotlights:
Author spotlights are posts dedicated to just one author. I recently did one of these posts, focusing on Kristin Hannah. I asked my followers to share their favourite book from her. This type of post really gets people engaged, as most readers have explored multiple books from the same author. I love discovering which book from a particular writer seems to resonate with people the most. These personal insights also help me to decide which book from the author’s backlog I want to read next.
If you liked this book, read this book:
This is definitely a bookstagram post idea that I need to create more often. It’s the perfect way to provide straightforward book recommendations directly targeted to someone’s reading tastes. Additionally, book recommendation posts are often saved and shared by a large number of other bookstagram accounts. Graphics, flatlays and reels work best for this type of content.
Shelfie’s:
‘Shelfie’ is a bookstagram term for posts featuring a bookshelf or book storage. In terms of engagement, Shelfies do well due to their visual appeal, but they also serve other purposes. Book collection snapshots can help a creator’s audience get to know them better, while sharing what type of reader they are. Other book lovers can also get inspiration when it comes to displaying or storing their own collections. Shelfie’s are very versatile, and often lead to comments and discussions on a number of book-related topics.
Cozy reading snapshots:
Because I often leave the house with a book, I find myself creating bookstagram content in various locations. I particularly enjoy creating café book shots. These posts are cozy and fun and encourage reading while commuting, travelling or exploring. I regularly post cozy reading snapshots when I want to share my current read or a more in-depth book review.
Pink Wednesdays (and other themed days):
Bookstagram has many dedicated themed days. If you’re not sure what this means, it’s basically where bookstagrammers post themed content on certain days. One of my favourite themed days within the community is Pink Wednesdays, posting all pink content halfway through the week. Themed days are great because they provide book creators with a set, structured content plan. If you participate, you’ll also be posting alongside other bookstagrammers doing the exact same thing! This boosts everyone’s engagement overall. Other common themed days include #MailBoxMonday and #TBRTuesday.
Unique and fun bookstagram post ideas…
Outfit and book pairing
This kind of post is one I’ve seen less frequently on bookstagram, though the reels and photos I have seen from other creators seem to do very well. This is such a fun idea, and I particularly love when bookstagrammers dress up as their favourite fictional characters!
1 star reviews of your favourite books
These bookstagram posts are a brilliant way to add humour and light-heartedness to your account. They typically involve a creator sharing screenshots of 1 star reviews (usually from Goodreads) of their all time favourite books.
Film your reaction every time you finish a book
If you want to grow your account quickly on Instagram, reels are definitely the way to go! A great bookstagram post idea for boosting engagement is filming your reaction every time you finish a book, and then putting the clips together into one video ready to be shared. Reaction videos are a highly effective way of connecting with your audience, allowing them to see your honest, raw and emotional responses to finished reads.
Trending bookstagram post ideas for 2026…
How much I read in 1 week
This is where a bookstagrammer will share how much they’ve read throughout the week. Offering this kind of snapshot into your day-to-day life as a reader makes you more relatable to your audience, and builds a strong sense of community.
How I read more
I find these posts particularly helpful, and I always save them for future reference! Here, content creators share (through reels or static posts) all their tips and tricks for fitting in more reading. This advice is extremely useful to book lovers with busy lifestyles.